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Recruiting (Franchisee)

Glossary – Key terms from franchise management and quality assurance

Acquisition and selection of new franchisees: lead generation, application, review and decision for new partners.

Recruiting in franchise must find partners who are financially and professionally able to implement the system successfully. This includes job posting, initial meetings, due diligence and contract negotiation. A structured process and a CRM or franchise management tool help not to lose candidates and to apply comparable criteria. Good recruiting reduces later dropouts and quality issues and sets the foundation for successful expansion.

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