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Partner Management

Glossary – Key terms from franchise management and quality assurance

Steering and support of partners (franchisees) in a franchise system: communication, documentation, training and control.

Partner management covers all headquarters activities towards partners: from the digital partner file through communication and training to audits and reporting. The aim is a consistent level and strong commitment to the system. Software for partner management consolidates contact data, documents, messages and KPIs and simplifies scaling as partner numbers grow.

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