Distribution system in which a franchisor licenses its business concept, brand and know-how to independent franchisees for a fee. The franchisee operates their own business under the franchisor's brand.
Franchise combines entrepreneurial independence with a proven system. The franchisor provides manuals, training, marketing and often central IT. Successful systems rely on consistent standards and continuous quality assurance – software tools for audits, communication and reporting play a central role here.
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